Front Line Heroes

Rewarding our Front Line Heroes

Around the globe, our friends and family are on the front lines working to provide care to patients, ensure that we have food on our tables, and offer essential services that are needed to get through the current pandemic. At Best Western^® Hotels & Resorts, we recognize that these efforts will allow us to once again travel to new destinations, visit our friends and families, and make memories that will last a lifetime.

As a token of our sincerest appreciation and Because We Care, we’d like to offer those on the front lines the ability to receive an upgrade to their Best Western Rewards^® (BWR^®) Elite status. As an Elite member, you can enjoy bonus points for every stay, exclusive promotional offers, and discounted rates at Best Western branded hotels worldwide. Additionally, Elite members will be able to enjoy and retain their status until January 31, 2022, without meeting the requirements to maintain it.

• New BWR members will receive an upgrade Gold Elite status
• Current Elite BWR members will receive an upgrade to next Elite status
• Current Diamond Select Elite tier members will receive a Diamond Select for Life status